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Top 5 Benefits of Custom Software Development for Businesses

Nowadays, it’s tough to imagine a business operating without software applications. Enterprising minds are always on the lookout for software that can help them improve their daily operations by streamlining certain processes, automating workflows, and managing diverse resources.

Some invest in off-the-shelf solutions, but it can be challenging to find a single software that will meet all of their requirements. Consequently, they often invest in multiple products, which is rather counterproductive and hardly cost-efficient.

Go for custom software development instead, and this could well be your business’ best software decision. It offers distinct advantages over its off-the-shelf counterparts.

The benefits you’ll reap from personalisation, increased efficiency, cost-effectiveness, flexibility, scalability, and ongoing support will give you an edge over businesses that use out-of-the-box solutions which are poorly optimised.

First, let’s take a close look at the key differences between customised and off-the-shelf software, then we’ll delve into the other benefits that custom software offers to every business.

Custom Software Off-the-Shelf Software
Tailored to meet the needs of users/customersCreated for use by a mass audience
Includes only necessary functionsFeature rich but includes many unnecessary functions
Business retains exclusive ownership and has control over maintenance and upgrades schedulingBusiness relies solely on the publishers’ maintenance and upgrade schedule 
Flexible but can be labor extensiveLess flexible but quick to implement
Can be costly but raises ROI in the long runCheaper and more affordable
Easy to customise and integrate with other toolsRequires additional effort and resources to be able to adapt to the changing business landscape


Benefits of Custom Software Development

Based on the table above, you’ll surmise that custom software development offers numerous advantages including optimised cost, personalisation, more flexibility and scalability. Read on to learn more about its top benefits.

Complete Personalisation

Custom software developed from scratch and based on your requirements will allow you to fully personalise the application, be it a mobile app or a web app. Simply put, you can ask for specific designs and features that will make your product and/or service unique in the highly competitive marketplace. Moreover, customised software is easier to fit into your business’ processes and it’s meant to scale with your business, so it is possible to add or discard any features as needed.

Off-the-shelf software offers a wide range of features and functionalities as it has been intended to serve a wide range of businesses. That said, creating a unique identity in a competitive niche will help ensure a leading position. A software developed exclusively for your needs will help you achieve that. A tailored software solution will also meet your specifications and leverage your advantages.

Most clients want to feel that their interaction with your business is personal. The feeling that they are being treated as an individual is an important factor in customer satisfaction. When your business delivers more personalised solutions, you add intrinsic value to the business-customer relationship. This, in turn, leads to customer loyalty and customer retention.


Optimised cost is another key benefit of custom software development. While canned software may seem more affordable at first glance, it usually has recurring costs that makes it less beneficial and more expensive in the long run. You also have to pay for features that you don’t need, as those are a part of the software itself.

In stark contrast to ready-made software, a bespoke solution does not entail any license fees. Its implementation can be planned according to your budget and developed iteratively. For instance, you can start with a minimum viable product (MVP) to substantiate your idea and then build a full-fledged software. This will allow you to exclude unnecessary features.

The improved efficiency and productivity of your business after using the customised solution will surely offset the initial cost. It will not lose relevance and updates are only done according to your needs. You only pay once for the development, without incurring risks and unexpected expenses in the future. On the other hand, out-of-the-box solutions come with licensing and training costs, both of which can add up quickly.

Reliability and Robust Security

Customised software is very reliable because you own all the rights and you can dictate how it will be modified and maintained. It’s also designed and developed in strict compliance with the best practices and highest security standards of your business field. For instance, fintech, insurance and healthcare companies rely on custom software that provides full compliance with all regulations and ensures protection of sensitive data.

As aforementioned, off-the-shelf software is developed to cater to the needs of businesses from various industries. This means that when it comes to security, the program code is publicly available so it’s easy to hack the software. In contrast, a custom-built software is exclusive and you will have less security concerns.

Custom software development includes a thorough analysis of your business’ specific requirements along with identification of potential risks that may crop up over time. Customised software is also meticulously tested based on your business requirements, providing optimum performance and reliability to yield maximum value.

Most custom software development companies have vast experience in the field of cybersecurity, gained through years of working on different projects and industry verticals. This means they can deliver state-of-the-art security for your bespoke solution.

Seamless Integration with Other Systems

Incorporating multiple solutions to your full scope of work is tedious and time consuming. For the most part, your operations rely on different software tools that must communicate efficiently with each other to deliver the desired results.

Custom-made software is developed while taking into account your business’ workflow, and integrations among various mobile or web applications are quick and easy. They are developed to match other existing processes and systems that your business applies.

It’s likely that you are already using multiple software solutions and you’re encountering difficulties integrating those solutions with a new off-the-shelf product. When created from scratch, a customised software offers seamless integration and allows you to save costs, automate workflows, and speed up its implementation.

Further, since you will be able to discuss your specific requirements with the developers, you won’t have to deal with any compatibility and integration issues once the software is developed. In the end, custom software development will help you improve the utilisation of your existing systems and enhance program functionality.

Support and Maintenance

Custom software development comes with dedicated support teams that are ready to deal with any issue that may arise. In addition, they will provide routine maintenance, solve tech-related problems, security setbacks or other software-associated challenges.

Since custom software solutions are tailored to your business’ specific needs, you can request for support when something goes wrong. Customised software is developed knowing the most common issues in your industry, allowing for efficient troubleshooting and faster resolution of issues.

Lastly, since only a small team of software developers will be dedicated to the production of a tailored solution, the level of maintenance quality is high. Consistency in the delivery of support and maintenance means you’ll get to enjoy a reliable software.

Final Thoughts

An increased number of businesses and companies are taking the leap from ready-made software to personalised custom software development. This gives them significant benefits and empowers them to stay competitive.

Custom software development is essential for your business because it allows you to reach out to your customers in a unique and compelling way. And if you have requirements that are unmet by off-the-shelf solutions, custom software is your best bet.

A company experienced in custom software development will help you devise an effective and cost-efficient product that will include your desired features and integrate technologies of your choice.

So, if you’re considering custom software development or would like to know more about its benefits, reach out to us at Jhavtech Studios. We would love to have a chat on how you can get the most out of custom software development.

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